[1]ZENG Qianyi,WU Xuqun,TAN Tailong.Application of Big Data-Targeted Text Messaging in Precise Recruitment for Voluntary Blood Donation[J].Chinese Health Quality Management,2026,33(3):71-74.[doi:10.13912/j.cnki.chqm.2026.33.3.16]
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Application of Big Data-Targeted Text Messaging in Precise Recruitment for Voluntary Blood Donation
Chinese Health Quality Management[ISSN 1006-7515/CN CN 61-1283/R] Volume:
33
Number of periods:
2026年3期
Page number:
71-74
Column:
血液质量
Public date:
2026-03-15
- Title:
- Application of Big Data-Targeted Text Messaging in Precise Recruitment for Voluntary Blood Donation
- Keywords:
- Big Data-Targeted Text Messaging; Voluntary Blood Donation; Blood Donation Rcruitment; Precise Recruitment; Blood Quality
- CLC:
- R197.6；R331.1
- DOI:
- 10.13912/j.cnki.chqm.2026.33.3.16
- Abstract:
- ObjectiveTo explore the practical value of big data-targeted text messaging in the recruitment of voluntary blood donors, and to enhance the efficiency and precision of blood donation recruitment.MethodsBased on the big data-targeted text messaging systems of China Telecom, China Mobile, and China Unicom—the three major telecommunication operators in China—and integrating them with the context of voluntary blood donation recruitment, this study investigated key implementation pathways such as big data integration, multi-dimensional screening of target users, and dynamic targeted text message dissemination. The feasibility of these approaches was verified through practical cases.ResultsCompared with traditional text message recruitment methods, big data-targeted text messaging achieved precise reach to target populations defined by specific geographic scopes, demographic attributes, and behavioral characteristics.Conclusion Big data-targeted text messaging demonstrates certain innovation and feasibility in the precise recruitment of voluntary blood donors, providing blood collection and supply institutions with an efficient recruitment solution and offering a reference for the provision of precise services in voluntary blood donation.
- References:
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Last Update:
2026-03-15